By using the tools and channels described here, you can make the most of the following to proactively contact and positively interact with current, past and potential clients.
By using the tools and channels described here, you can make the most of the following to proactively contact and positively interact with current, past and potential clients:
to proactively, positively contact and interact with current, past and potential clients.
These tools and communication channels are:
Used together they can be powerful instruments in generating significant increases in sales.
You should develop your Digital Marketing program in conjunction and harmony with your Digital Advertising and Web Optimisation programs.
To support your digital marketing campaigns, you will need relevant collateral and content.
If you need assistance in writing original copy and/or specialised translation services to translate existing collateral, we would suggest that you consider using the services of ILC.
When translating marketing collateral, "pure" translation may not be enough. Having a good understanding of local identities and cultural differences can ensure your digital content cuts through. Knowing how to successfully engage your audiences can give you a competitive advantage. ILC provides that understanding and engagement with transcreation that elevates your digital content beyond translation alone.
ILC's team of 300 bilingual copywriters cover the full spectrum of global communications, including international content writing services, content localisation, workplace communications, translation services and cross-cultural awareness training.
ILC's services are summarised below. - To contact ILC just click here.
ILC's craft powerful content in native languages, delivering relevant and meaningful communication, so that the messages resonate well with your international audiences
ILC's social media services include content management, accounts management and interactions with your target audience.
ILC helps you achieve better clarity and consistency in your internal communications, so your staff receive the same messages no matter where they are working from.
ILC's native-speaking specialists transcreate your messages accurately to produce high-quality website copy, ensuring global sensitivity and essential keyword research for international search engines.
ILC can plan, write and publish for a blog network – creating one blog as part of several blogs – or a specific blog for your international audience.
Your press release will be written in the style that engages your audiences and with the language they understand.
ILC transcreates collateral including brochures, postcards, presentations and signage, all reflecting cultural and language differences.
Distinct from sales copy, ILC can translate or transcreate more technical assets including product descriptions,white papers and industry guides.
Spotler - The AI Powered Marketing Automation Platform: Complete B2B inbound and outbound marketing software suite. Ensuring your marketing and sales teams get more leads from website traffic, convert more visitors into Marketing-Qualified Leads (“MQL”s) and run complete marketing campaigns.
Communigator Suite offers you the following modules to help you manage your in-house, online digital marketing campaign - (which easily integrate with your CRM system):
Predict your marketing campaign results before you send so you can optimise and maximise your results. Making you a better, smarter marketer.
Use email marketing software to create, collect, test and track individuals movements with your emails. Create email marketing campaigns that are effortless to implement.
See: GatorMail, GatorSurvey, GatorInsights, GatorEvents, SendForensics, GatorCreator, GatorWorkflow.
Don’t drown your leads with information, drip feed it to them in a drip email campaign. Create campaigns that make sense to your leads and deliver content at pre-determined intervals.
See: GatorLeads, GatorMail, GatorSocial, GatorCreator, GatorWorkflow
Track your leads at every stage of the sales process. See which leads are sales-ready, when you last spoke and what communications they’ve had. Make your pipeline more transparent.
See: GatorLeads, SmartForms, GatorPopUp
Plan, build and review intricate campaigns that can react to any audience interaction with marketing workflow management. Automate your marketing for any eventuality.
See: All Modules
Strengthen your social media presence without making it your first priority. Automate posts with Communigator's social media automation tool.
See: GatorSocial, GatorLeads
See: GatorSocial, SmartForms
Pricing is calculated around four packages (the first one is free):
Lead Generation Freemium - Get a “free for life” version of GatorLeads. You’ll get a daily email listing of the top 10 leads visiting your site.
Lead Generation Pro @ £199 p.m. - See who is on your website and turn your website traffic into Leads.
Email Marketing Only @ £500 p.m. - Creating, testing and sending emails has never been quicker or easier to do.
Marketing Automation @ £750 p.m. - All the features from Lead Generation PRO & Email Marketing plus 11 extra features.
Lead Generation Pro: IP lookup & Social & PopUps Equals A Bounty of Leads!
In addition to these platform features, you also have:
Email Marketing Only:
In addition to these platform features, you also have:
Marketing Automation includes all the features of Lead Generation Pro and Email Marketing Only plus:
Kompass offers the following tools & services to facilitate your Digital Marketing:
The data you generate from EasyBusiness and ByPath can then be imported into your CRM system. Kompass CRM apps and connectors are compatible with a range of different CRM platforms, such as Salesforce, Microsoft Dynamics, Hubspot, Zoho, Sugar CRM and Pipedrive:
See the video:
Kompass' global B2B database EasyBusiness, will help you find the right customer leads and marketing lists, whether you use data for telesales, email, digital marketing events or direct mail campaigns. Kompass' dedicated teams on the ground collect data locally, giving a real understanding of your target markets, as well as helping Kompass satisfy data compliance regulations in each region.
See the videos:
ByPath is the B2B business intelligence solution that leverages Big Data. Every day, ByPath’s algorithms analyze millions of data from the web (social networks, blogs, press, Twitter…) and reveal to salespeople information that is crucial to their business.
ByPath meets the real expectations of B2B sales people:
Designed by sales representatives for sales representatives, ByPath offers new functionalities, adapted to each stage of the sales cycle:
Key ByPath features:
See the videos:
EasyBusiness & ByPath (no download credits)
Additional Countries and Credits:
The following diagram illustrates how Digital Marketing can be maximised by combining the power of the Kompass and Communigator digital marketing services:
This is not to say that you will need all of these to benefit from Digital Marketing - your requirements will depend upon:
If you are unsure of your requirements, it may be that an incremental approach may be best for your company.
You may also consider using Spotler's managed services. Whether you need assistance sending campaigns, setting up events, or building web capture forms, or something more complex like setting up and managing your marketing automation campaigns. It’s what Communigator does!
Spotler's managed services team can work with you on a long or short-term basis. So, if it’s just to help carry you through a busy period, manage staff shortages or a longer-term addition to your team, Spotler's got you covered.
These modules can be placed in three broad functions:
*If you were to deploy all these modules, your budget will have to cover a minimum of £15,000 p.a. to cover the U.K. market and anything up to £20,000 p.a. to cover 65 countries if you can manage these activities in-house.
We will all have experienced the increased use of video conferencing and webinars during the lockdown – and realised just how cost effective and easy they are. Fewer will have experienced multiple, simultaneous workshop events or a virtual trade\industry exhibition. These are destined to become a greater feature of business life. Indeed, from many points of view they are better than the physical versions.
Virtual events (some are hybrid) range from:
Their main characteristics are described in more detail below. However, they all build on the same concepts of:
Whether you organise or simply attend these events, they will require you to think carefully how you can benefit from the features they offer – and there are lots of benefits they can bring:
A webinar is simply a group meeting conducted over the Internet. See: The ExportersAlmanac - Communications - Larger Meetings & Webinars for a list of platforms that can be used for webinars. – They are particularly effective when having pre-sales discussions with groups of potential clients and\or managing user groups:
From thought-leadership panel discussions to weekly live demos, webinars are an effective way to move prospects from product awareness to closed deals.
If you use webinars you should then consider developing a webinar hub\YouTube channel with:
If you want to hold multiple, simultaneous workshops (including User Groups and Discussion Groups) then you need a more flexible solution than single webinars allow for. Platforms that provide this extra flexibility can be reviewed at The ExportersAlmanac – eCommerce – Communications - Larger Meetings & Webinars.
These are platforms which mirror the visual experience of attending a trade fair or industry exhibition – complete with entrance hall and company stands. If you have not experienced one of these, then check out this short demo video from Virtual Tradeshow Hosting.
In addition to the benefits listed above, virtual trade fairs and industry exhibition typically offer these additional features:
Should you want to organise a trade fair or exhibition, there are a number of platforms you can choose from – many of these are listed in The ExportersAlmanac - eCommerce – Communications - Virtual Conference & Exhibition Platforms. – In this context, please note that choosing a virtual event platform on its own is not enough. To manage these efficiently, you should integrate this with your website, CRM and automated marketing systems.
No matter which type of event you are organising, you will have to prepare for it.
According to research from GoToWebinar, you should start promoting your webinar at least four weeks in advance and keep promoting up to the day itself. In practice, we would suggest that you need at least three months’ preparation and for bigger events anything from 6 – 12 months.
Prepare all of the following before the event:
You can also add:
Collect suggestions covering:
From this overview, you will have seen that much of the preparation is similar to preparing for a physical event. You will also have seen that there are a number of options as to how you present and host a virtual event. The best solution for you will depend upon your requirements as an event organiser. To help you organise your thoughts in this direction and prepare a check list of requirements see: Virtual Events – Preparation and Assessment Check List.pdf
A word or two of caution. Given the clear benefits and their relatively low cost, it is reasonable to expect an explosion of virtual events. At that point, there is the challenge of attention overload. For your events to be successful – they must be significantly interesting and useful – otherwise they will simply get lost in the digital fog.
See: The ExportersAlmanac Communications for services that can provide all of the above:
Companies use YouTube for three main reasons:
If you think that you would like to manage this channel yourself then you need a Google Account to sign into YouTube. A Google Account works across all Google products (like Gmail, Blogger, Maps, YouTube, and more).