Increase Sales

Export Markets

If you are considering entering export markets directly and: you are not sure which countries you should consider, then create your country shortlist using this section.


If you are considering entering export markets directly but:

  1. You know which countries interest you the most - then go straight to the section "Foreign Buyers".
  2. You are not sure which countries you should consider, then create your country shortlist using:
  • A Basic Search based on only reviewing countries which are covered by Kompass.
  • Advanced Searches using: (a) 6 ITC information services* (b) UK Government advice and (c) your own in-house considerations.

N.B. UK users have restricted access to the ITC tools above. Click here for free registration - which gives a wider access (than for non-registered users) to these services. To access the full versions of the tools click here to subscribe. ($900 p.a. for an Institutional License allowing all employees of the institution to create their own account based on the institution's email extension (domain).

Having drawn up your country shortlist, you can go on to the next stage of identifying potential buyers in those countries.

ITC’s Export Potential Map

The Export Potential Map is a free tool that turns economic analysis into practical trade information. Using the Map’s customizable and shareable visualizations, you can check whether your products are considered to have export potential.

Export Potential Map

ITC’s Lega Carta

Providing access to a core group of some 250 multilateral trade instruments with references to approximately 450 amendments and protocols, in addition to legal maps, ratification tables, accession statistics and country analysis and technical assistance tools, LegaCarta offers a truly global picture of the multilateral rules that impact trade.


ITC’s Market Access Map

Identify customs tariffs, tariff rate quotas, trade remedies, regulatory requirements and preferential regimes applicable to your product.

ITC's Market Access Map.png

ITC’s Rules of Origin Facilitator

The Rules of Origin Facilitator is the first comprehensive global online resource on tariffs, trade agreements and rules of origin designed with SMEs in mind. The tool enables you in a few clicks to find out import duties in foreign markets applicable to your product, available duty savings, detailed rules of origin, and certification procedures.


ITC’s Trade Competitiveness Map

Analyse country and product competitiveness with trade flows – and see where you are positioned.


ITC’s Trade Map

The Trade Map provides - in the form of tables, graphs and maps - indicators on export performance, international demand, alternative markets and competitive markets, as well as a directory of importing and exporting companies (for registered users). Trade Map covers 220 countries and territories and 5,300 products of the Harmonized System.


UK Government's Sanctions List

You should ensure that none of your targets (countries - and later, companies) are subject to U.K. sanctions.


UK Government’s* Trade Tariff Look Up Service


Using commodity codes to classify goods for export so you can:

  • fill in declarations and other paperwork.
  • check if there’s duty or VAT to pay.
  • find out about duty reliefs.

Your Own Policy Considerations

Apply any policy limitations that your company has in relation to entering export markets. (e.g. distance, time zone, language, size of market, domestic currency etc. - see the ExportersAlmanac Country Profiles where you can browse these and other information listed by country.)


Apply any policy limitations your company has in relation to entering export markets

(e.g. sanctions applied by the U.S. and the U.N. not just the British Government, distance, GDP per capita, market size, currency, business languages, availability of British Representation* etc.) – browse the ExportersAlmanac Country Profiles.


Here you can see that:

  • Syria is subject to EU and OFAC (US) sanctions.
  • The Corruption Perceptions Index is 178/180
  • The Ease of Doing Business Ranking: 179/190
  • Country Ratings are provided by Coface and Credendo

*See also the ExportersAlmanac’s Overseas Support for British exporters.